What do you get when you combine prints so vibrant in colors and so bold they look alive, taking on an almost in-motion state, and place them on fierce women in eccentric pink dollhouses?
What you get is ultimately The African Barbie aesthetic. If you haven’t already it’s about time you discover Asante xo (formely Rue 114’s) by Serwah Asante’s amazing summer collection: The African Barbie. The collection truly is a celebration of all things the new African woman is known for; creativity, boldness, and a whole lot of sexy.
The techno-colored collection comes in versatile fabrics such as Lycra blend, neoprene, stretch cotton and organza. xo Asante pushes the realm of African fashion by using stretch fabrics that make the pieces drape and fit better and also allow for pieces not usually made in African prints like swimsuits and stretch tops to be added to the collection. The bold contemporary African prints make this collection truly stand out from other African print collections with prints that show off the designer’s African roots while still not compromising its appeal to the modern woman.
Truly this collection is the definition of what the African Barbie is. More than just being an absolutely fierce collection, xo Asante breaks stereotypes of the Barbie, which has for so many young girls represented the epitome of beauty. The African Barbie collection strongly celebrates beauty and style of all sizes with its all inclusive line creating a rebellion against the western stereotypes of ‘perfect body’ and showcases the version of beauty that is true to most African women.
Photography: Ryle Watson
Makeup: Christoper Micheal
Models: Liris Crosse, IPM Model, Yewanda Olasokan, Kes Adjekughele, E4 Model Management
Assistants: Kwesi Oku Ampofo, Yishu Lai
All images from www.xoasante.com