The advent of internet has no doubt brought along profound development around the world of e-commerce. One important sector internet has really helped is the commercial sector. These days, buyers and sellers can make quick, easy and reliable transactions from the comfort of their home, anywhere in the world thanks to the growth in the ecommerce sector. Top websites like eBay, Aliexpress and Amazon have been a virtual meeting platform for millions of buyers and sellers from different parts of the world for a while now.
Being a continent saturated with a large number of teeming buyers and sellers, Africa hasn’t been left behind in the ecommerce arena. Below are the most popular African ecommerce sites:
Jumia.com is often referred to as the “Amazon.com of Africa”. Jumia.com was founded in 2012 by a team that included Tunde Kehinde, Raphael Afaedor Jeremy Hodara, Sacha Poignonnec and Leonard Stiegeler. The site trades in wide array of products that span across electronics, fashion, home appliances and kids’ items.
Jumia has successfully spread to other (African) countries (Egypt, Morocco, Kenya, Cote d’Ivoire, Ghana, Uganda, Tanzania, Cameroon, Tanzania and Angola) with considerable presence in a further 12 African countries, making it the largest ecommerce site in Africa.
The site is funded by Rocket Internet, and is headquartered in Lagos, Nigeria. On the average, Jumia gets over 100,000 visitors across Africa daily with its numerous sellers and products. The ecommerce site runs a mobile application which offers a selection of 50,000 products from interested buyers.
Konga.com is a Nigerian-based ecommerce establishment that was established in 2012 with Sim Shagaya as its founder. Visitors to the site can shop for products across various categories like consumer electronics, fashion, home appliances, educational materials, children’s items and personal care products. The success of the company was aided by an initial $3.5 million Series A round from Kinnevik AB and followed by a $25 million Series B round from its Series A backer, Kinnevik AB and Naspers.
In one of its notable promotions in 2014, “The Black Friday” Konga received $3.5 million worth of orders which led to an astonishing 450% increase in the company’s revenue generated from the previous year. Konga was valued at approximately $200 million at that same year. In 2015, Alexa ranked the site has the most visited Nigerian websites. The company runs a mobile application, the Konga Marketplace as well as the KongaPay, which allows shoppers to securely pay for their transactions without releasing their bank details online.
Bidorbuy is a South African based ecommerce site launched in 1999. The site provides a variety of products that cover all aspects of modern lifestyle for Africans. Also, shoppers are provided with the opportunity to buy and sell items, with the company charging as low as one to five percent commission on all successful sales (excluding products like cars and properties). According to information available on SimilarWeb, the site boasts of over 1.4 million unique visitors per month, with over one million items available for sale.
This is a South African-based ecommerce site that was officially launched in June 2011 by Kim Reid and backed by US based Hedge Fund, Tiger Global. The company offers shoppers the chance to select products from over 19 different categories, such as electronics, lifestyle, media & gaming and fashion. In 2014, the ecommerce company received an investment worth $100m from Tiger Global, which was followed by the purchase of Mr. Delivery, a logistic company and superbalist.com (a curated design and fashion website). The same year, Naspers owned Kalahari.com was merged with takealot.com, making the company one of the biggest ecommerce sites in Africa.
Cheki.com was founded by Carey Eaton in 2010. Cheki.com is an online store that offers shoppers to buy used cars, motorbikes, farm machineries, trucks and other vehicles. The site also offers visitors the chance to sell their used vehicles. Apart from its primary function, Cheki acts as financiers, by offering loans and insurance to interested car buyers. The company currently has dedicated websites for Kenyan, Ugandan, Tanzanian, Ghanaian and Nigerian markets.